November 2023: Engage Britain has now merged with Demos. You can still find all our work from 2019-2023 here, but to get in touch or find out about our new ventures, go to

"For me, for social care, I think people should be paying more. Because it's a really tough job. And it's so poorly paid. And until it's well paid, you will get some staff that are fantastic. But you will get a lot of staff who are just there as a job. And it really is a vocation you have to be committed to, so I think it should be properly paid. "